{"id":491,"date":"2024-10-05T21:54:51","date_gmt":"2024-10-05T13:54:51","guid":{"rendered":"https:\/\/worryfreebao.com\/?p=491"},"modified":"2024-10-05T22:00:28","modified_gmt":"2024-10-05T14:00:28","slug":"what-is-schema-structured-data-google-seo","status":"publish","type":"post","link":"https:\/\/www.wzjscloud.com\/en\/what-is-schema-structured-data-google-seo\/","title":{"rendered":"\u300c\u8c37\u6b4cSEO\u4f18\u5316\u300d\u4ec0\u4e48\u662fSchema\u7ed3\u6784\u5316\u6570\u636e\uff1f"},"content":{"rendered":"

\u5728\u8fdb\u884c\u8c37\u6b4cSEO\u4f18\u5316\u65f6\uff0cSchema\u7ed3\u6784\u5316\u6570\u636e\uff08Schema Markup\uff09\u662f\u4e00\u9879\u91cd\u8981\u7684\u6280\u672f\u5de5\u5177\u3002\u5b83\u4e0d\u4ec5\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u7f51\u9875\u5185\u5bb9\uff0c\u8fd8\u80fd\u8ba9\u4f60\u7684\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\uff08SERP\uff09\u4e2d\u5c55\u793a\u4e30\u5bcc\u7684\u641c\u7d22\u7ed3\u679c\uff0c\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u548c\u70b9\u51fb\u7387\u3002\u672c\u6587\u5c06\u4ecb\u7ecd\u4ec0\u4e48\u662fSchema\u7ed3\u6784\u5316\u6570\u636e\u3001\u5b83\u7684\u4f5c\u7528\u3001\u5982\u4f55\u5e94\u7528\u4ee5\u53ca\u5176\u5bf9SEO\u4f18\u5316\u7684\u91cd\u8981\u6027\u3002<\/p>\n

 <\/p>\n

1. \u4ec0\u4e48\u662fSchema\u7ed3\u6784\u5316\u6570\u636e\uff1f<\/p>\n

Schema\u7ed3\u6784\u5316\u6570\u636e\u662f\u4e00\u79cd\u7279\u5b9a\u7684\u4ee3\u7801\uff0c\u4f7f\u7528Schema.org\u63d0\u4f9b\u7684\u8bcd\u6c47\uff08vocabulary\uff09\uff0c\u5d4c\u5165\u7f51\u9875HTML\u4e2d\uff0c\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u7f51\u9875\u7684\u5185\u5bb9\u548c\u8bed\u4e49\u3002\u8fd9\u79cd\u4ee3\u7801\u88ab\u641c\u7d22\u5f15\u64ce\u7528\u6765\u5448\u73b0\u66f4\u4e30\u5bcc\u7684\u641c\u7d22\u7ed3\u679c\uff0c\u4f8b\u5982\u5bcc\u6587\u672c\u6458\u8981\uff08Rich Snippets\uff09\u3001\u77e5\u8bc6\u56fe\u8c31\u3001\u8bc4\u8bba\u3001\u4ea7\u54c1\u4fe1\u606f\u7b49\u3002<\/p>\n

\u7b80\u5355\u6765\u8bf4\uff0cSchema\u6807\u8bb0\u662f\u4e3a\u641c\u7d22\u5f15\u64ce\u63d0\u4f9b\u66f4\u591a\u7ec6\u8282\u7684\u201c\u63cf\u8ff0\u8bed\u8a00\u201d\uff0c\u8ba9\u5b83\u4eec\u6e05\u695a\u5730\u77e5\u9053\u9875\u9762\u7684\u5185\u5bb9\u548c\u4e0a\u4e0b\u6587\uff0c\u4f8b\u5982\u7f51\u9875\u4e2d\u7684\u4ea7\u54c1\u3001\u516c\u53f8\u3001\u4e8b\u4ef6\u3001\u6587\u7ae0\u3001\u98df\u8c31\u7b49\u5177\u4f53\u7c7b\u578b\u3002<\/p>\n

 <\/p>\n

2. Schema\u7ed3\u6784\u5316\u6570\u636e\u7684\u4f5c\u7528<\/p>\n

Schema\u7ed3\u6784\u5316\u6570\u636e\u7684\u4e3b\u8981\u4f5c\u7528\u662f\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u7cbe\u786e\u5730\u6293\u53d6\u548c\u7406\u89e3\u7f51\u7ad9\u5185\u5bb9\u3002\u5b83\u4e0d\u4ec5\u4f7f\u641c\u7d22\u5f15\u64ce\u80fd\u591f\u6709\u6548\u5730\u5904\u7406\u7f51\u9875\u6570\u636e\uff0c\u8fd8\u80fd\u63d0\u5347\u7f51\u9875\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u8868\u73b0\u3002<\/p>\n

\u4ee5\u4e0b\u662fSchema\u7ed3\u6784\u5316\u6570\u636e\u7684\u51e0\u4e2a\u4e3b\u8981\u4f5c\u7528\uff1a<\/p>\n

– \u6539\u5584\u641c\u7d22\u7ed3\u679c\u5c55\u793a\uff1a \u5f53\u4f60\u5728\u7f51\u9875\u4e2d\u4f7f\u7528\u4e86Schema\u6807\u8bb0\uff0c\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u5c06\u7f51\u9875\u5185\u5bb9\u5c55\u793a\u4e3a\u5bcc\u6587\u672c\u6458\u8981\uff0c\u5305\u62ec\u8bc4\u5206\u3001\u4ef7\u683c\u3001\u56fe\u7247\u3001\u65f6\u95f4\u7b49\u4fe1\u606f\uff0c\u5438\u5f15\u66f4\u591a\u7528\u6237\u70b9\u51fb\u3002<\/p>\n

– \u63d0\u9ad8\u70b9\u51fb\u7387\uff08CTR\uff09\uff1a \u7531\u4e8eRich Snippets\u6bd4\u666e\u901a\u641c\u7d22\u7ed3\u679c\u63d0\u4f9b\u4e86\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\uff0c\u7528\u6237\u901a\u5e38\u4f1a\u66f4\u613f\u610f\u70b9\u51fb\u8fd9\u4e9b\u7ed3\u679c\u3002\u56e0\u6b64\uff0c\u4f7f\u7528Schema\u6807\u8bb0\u80fd\u591f\u63d0\u5347\u70b9\u51fb\u7387\u3002<\/p>\n

– \u5e2e\u52a9\u8bed\u97f3\u641c\u7d22\uff1a \u7ed3\u6784\u5316\u6570\u636e\u5e2e\u52a9Google Assistant\u7b49\u8bed\u97f3\u52a9\u624b\u66f4\u597d\u5730\u89e3\u6790\u7f51\u9875\u5185\u5bb9\uff0c\u8fd9\u5728\u8bed\u97f3\u641c\u7d22\u65e5\u76ca\u666e\u53ca\u7684\u4eca\u5929\u5c24\u5176\u91cd\u8981\u3002<\/p>\n

– \u63d0\u5347\u672c\u5730SEO\uff1a \u5bf9\u4e8e\u672c\u5730\u4f01\u4e1a\uff0cSchema\u6807\u8bb0\uff08\u5982\u8425\u4e1a\u65f6\u95f4\u3001\u5730\u5740\u3001\u7535\u8bdd\u7b49\uff09\u80fd\u8ba9\u4f60\u7684\u4e1a\u52a1\u5728\u672c\u5730\u641c\u7d22\u7ed3\u679c\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u63d0\u5347\u54c1\u724c\u66dd\u5149\u7387\u3002<\/p>\n

 <\/p>\n

3. Schema\u7ed3\u6784\u5316\u6570\u636e\u7684\u5e38\u89c1\u7c7b\u578b<\/p>\n

Schema\u7ed3\u6784\u5316\u6570\u636e\u6709\u5f88\u591a\u7c7b\u578b\uff0c\u53ef\u4ee5\u8986\u76d6\u4e0d\u540c\u7c7b\u578b\u7684\u7f51\u7ad9\u548c\u5185\u5bb9\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5e38\u89c1\u7684Schema\u6807\u8bb0\u7c7b\u578b\uff1a<\/p>\n

– \u6587\u7ae0\uff08Article\uff09\uff1a \u7528\u4e8e\u535a\u5ba2\u3001\u65b0\u95fb\u6216\u5176\u4ed6\u6587\u7ae0\u5185\u5bb9\uff0c\u5e2e\u52a9\u5c55\u793a\u53d1\u5e03\u65e5\u671f\u3001\u4f5c\u8005\u7b49\u4fe1\u606f\u3002<\/p>\n

– \u4ea7\u54c1\uff08Product\uff09\uff1a \u5305\u542b\u4ea7\u54c1\u7684\u4ef7\u683c\u3001\u8bc4\u4ef7\u3001\u5e93\u5b58\u7b49\u8be6\u7ec6\u4fe1\u606f\uff0c\u5e2e\u52a9\u5c55\u793a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u4ea7\u54c1\u4fe1\u606f\u3002<\/p>\n

– \u8bc4\u8bba\uff08Review\uff09\uff1a \u5141\u8bb8\u7528\u6237\u5bf9\u67d0\u4e2a\u4ea7\u54c1\u6216\u670d\u52a1\u8fdb\u884c\u6253\u5206\u548c\u8bc4\u8bba\uff0c\u8bc4\u5206\u5c06\u5c55\u793a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u3002<\/p>\n

– \u4e8b\u4ef6\uff08Event\uff09\uff1a \u7528\u4e8e\u6807\u8bb0\u4e8b\u4ef6\u4fe1\u606f\uff0c\u5982\u97f3\u4e50\u4f1a\u3001\u6f14\u51fa\u3001\u4f1a\u8bae\u7b49\uff0c\u53ef\u4ee5\u5c55\u793a\u4e8b\u4ef6\u65e5\u671f\u3001\u5730\u70b9\u3001\u7968\u4ef7\u7b49\u3002<\/p>\n

– \u7ec4\u7ec7\uff08Organization\uff09\uff1a \u7528\u4e8e\u6807\u8bb0\u4f01\u4e1a\u6216\u7ec4\u7ec7\u7684\u57fa\u672c\u4fe1\u606f\uff0c\u5982\u516c\u53f8\u540d\u79f0\u3001\u5730\u5740\u3001\u8054\u7cfb\u7535\u8bdd\u7b49\u3002<\/p>\n

– FAQ\uff08Frequently Asked Questions\uff09\uff1a \u7528\u4e8e\u5c55\u793a\u5e38\u89c1\u95ee\u9898\u548c\u7b54\u6848\u7684\u5185\u5bb9\uff0c\u9002\u5408\u5e2e\u52a9\u7528\u6237\u5feb\u901f\u83b7\u53d6\u4fe1\u606f\u3002<\/p>\n

– \u89c6\u9891\uff08Video\uff09\uff1a \u7528\u4e8e\u6807\u8bb0\u89c6\u9891\u5185\u5bb9\uff0c\u63d0\u4f9b\u7f29\u7565\u56fe\u3001\u4e0a\u4f20\u65e5\u671f\u3001\u89c6\u9891\u65f6\u957f\u7b49\u4fe1\u606f\u3002<\/p>\n

 <\/p>\n

4. \u5982\u4f55\u4f7f\u7528Schema\u7ed3\u6784\u5316\u6570\u636e\uff1f<\/p>\n

\u8981\u5728\u7f51\u9875\u4e2d\u6dfb\u52a0Schema\u7ed3\u6784\u5316\u6570\u636e\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u51e0\u79cd\u65b9\u5f0f\u5b9e\u73b0\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u4f60\u7684\u6280\u672f\u80cc\u666f\u548c\u5de5\u5177\u9009\u62e9\uff1a<\/p>\n

\u65b9\u6cd5\u4e00\uff1a\u624b\u52a8\u6dfb\u52a0JSON-LD
\nJSON-LD\uff08JavaScript Object Notation for Linked Data\uff09\u662f\u8c37\u6b4c\u63a8\u8350\u7684Schema\u6807\u8bb0\u65b9\u5f0f\u4e4b\u4e00\u3002\u4f60\u53ef\u4ee5\u5c06Schema\u4ee3\u7801\u5d4c\u5165\u7f51\u9875\u7684`<head>`\u90e8\u5206\uff0c\u793a\u4f8b\u5982\u4e0b\uff1a<\/p>\n

\"\"<\/p>\n

\u65b9\u6cd5\u4e8c\uff1a\u4f7f\u7528WordPress\u63d2\u4ef6
\n\u5982\u679c\u4f60\u4f7f\u7528\u7684\u662fWordPress\u7f51\u7ad9\uff0c\u6709\u8bb8\u591a\u63d2\u4ef6\u53ef\u4ee5\u5e2e\u52a9\u4f60\u8f7b\u677e\u5b9e\u73b0Schema\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\uff0c\u4f8b\u5982\uff1a<\/p>\n

– Yoast SEO: Yoast SEO\u63d2\u4ef6\u4e0d\u4ec5\u63d0\u4f9b\u4e86\u57fa\u672c\u7684SEO\u529f\u80fd\uff0c\u8fd8\u652f\u6301\u81ea\u52a8\u751f\u6210Schema\u6807\u8bb0\u3002
\n– Schema Pro: \u4e13\u95e8\u7528\u4e8eSchema\u6570\u636e\u6807\u8bb0\u7684\u63d2\u4ef6\uff0c\u652f\u6301\u591a\u79cd\u5185\u5bb9\u7c7b\u578b\u7684Schema\u6807\u8bb0\u3002
\n– Rank Math SEO: \u63d0\u4f9b\u4e86\u4e30\u5bcc\u7684SEO\u4f18\u5316\u529f\u80fd\uff0c\u5305\u62ecSchema\u7ed3\u6784\u5316\u6570\u636e\u7684\u81ea\u52a8\u6807\u8bb0\u3002<\/p>\n

\u65b9\u6cd5\u4e09\uff1a\u8c37\u6b4c\u7684\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\u52a9\u624b
\n\u8c37\u6b4c\u63d0\u4f9b\u4e86\u4e00\u4e2a\u540d\u4e3a[\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\u52a9\u624b](https:\/\/www.google.com\/webmasters\/markup-helper\/)\u7684\u5de5\u5177\uff0c\u5e2e\u52a9\u7f51\u7ad9\u7ba1\u7406\u5458\u4e3a\u7f51\u9875\u6dfb\u52a0\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\u3002\u4f7f\u7528\u8be5\u5de5\u5177\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u53ef\u89c6\u5316\u754c\u9762\u4e3a\u9875\u9762\u4e2d\u7684\u7279\u5b9a\u5143\u7d20\u6dfb\u52a0\u6807\u7b7e\uff0c\u751f\u6210Schema\u4ee3\u7801\u3002<\/p>\n

 <\/p>\n

5. \u5982\u4f55\u9a8c\u8bc1Schema\u7ed3\u6784\u5316\u6570\u636e\uff1f<\/p>\n

\u4e3a\u4e86\u786e\u4fddSchema\u7ed3\u6784\u5316\u6570\u636e\u88ab\u6b63\u786e\u5e94\u7528\u5e76\u80fd\u88ab\u641c\u7d22\u5f15\u64ce\u8bc6\u522b\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u8c37\u6b4c\u63d0\u4f9b\u7684[\u7ed3\u6784\u5316\u6570\u636e\u6d4b\u8bd5\u5de5\u5177](https:\/\/search.google.com\/structured-data\/testing-tool)\u8fdb\u884c\u9a8c\u8bc1\u3002<\/p>\n

\u6b65\u9aa4\uff1a
\n1. \u6253\u5f00[\u7ed3\u6784\u5316\u6570\u636e\u6d4b\u8bd5\u5de5\u5177](https:\/\/search.google.com\/structured-data\/testing-tool)\u3002
\n2. \u8f93\u5165\u7f51\u9875\u7684URL\uff0c\u6216\u76f4\u63a5\u7c98\u8d34\u5305\u542bSchema\u4ee3\u7801\u7684HTML\u3002
\n3. \u70b9\u51fb\u201c\u8fd0\u884c\u6d4b\u8bd5\u201d\uff0c\u5de5\u5177\u4f1a\u663e\u793a\u51fa\u9875\u9762\u4e2d\u662f\u5426\u5b58\u5728\u6709\u6548\u7684Schema\u6807\u8bb0\uff0c\u4ee5\u53ca\u662f\u5426\u5b58\u5728\u9519\u8bef\u3002<\/p>\n

\u53e6\u5916\uff0cGoogle Search Console\u4e2d\u7684\u201c\u589e\u5f3a\u529f\u80fd\u62a5\u544a\u201d\u4e5f\u4f1a\u663e\u793a\u4f60\u7f51\u7ad9\u4e2d\u7684\u7ed3\u6784\u5316\u6570\u636e\u72b6\u6001\uff0c\u5e2e\u52a9\u4f60\u4e86\u89e3\u54ea\u4e9b\u9875\u9762\u7684\u6807\u8bb0\u6b63\u5e38\u5de5\u4f5c\u3002<\/p>\n

 <\/p>\n

6. Schema\u7ed3\u6784\u5316\u6570\u636e\u4e0e\u8c37\u6b4cSEO\u7684\u5173\u7cfb<\/p>\n

Schema\u7ed3\u6784\u5316\u6570\u636e\u662f\u5e2e\u52a9\u8c37\u6b4c\u66f4\u597d\u7406\u89e3\u7f51\u9875\u5185\u5bb9\u7684\u5173\u952e\u5de5\u5177\u3002\u867d\u7136Google\u660e\u786e\u8868\u793a\u7ed3\u6784\u5316\u6570\u636e\u4e0d\u4f1a\u76f4\u63a5\u63d0\u5347\u6392\u540d\uff0c\u4f46\u5b83\u53ef\u4ee5\u95f4\u63a5\u63d0\u9ad8\u70b9\u51fb\u7387\uff08CTR\uff09\uff0c\u4ece\u800c\u63d0\u5347\u9875\u9762\u7684\u8868\u73b0\u548c\u6d41\u91cf\u3002\u901a\u8fc7\u589e\u52a0\u5bcc\u6587\u672c\u6458\u8981\uff0c\u7528\u6237\u66f4\u6709\u53ef\u80fd\u70b9\u51fb\u641c\u7d22\u7ed3\u679c\uff0c\u4ece\u800c\u4e3a\u9875\u9762\u5e26\u6765\u66f4\u591a\u7684\u81ea\u7136\u6d41\u91cf\u3002<\/p>\n

\u6b64\u5916\uff0cSchema\u6807\u8bb0\u5bf9\u79fb\u52a8\u7aef\u548c\u8bed\u97f3\u641c\u7d22\u7684\u4f18\u5316\u4e5f\u5177\u6709\u91cd\u8981\u610f\u4e49\u3002\u968f\u7740\u8bed\u97f3\u641c\u7d22\u7684\u589e\u957f\uff0c\u7ed3\u6784\u5316\u6570\u636e\u8ba9\u641c\u7d22\u5f15\u64ce\u548c\u8bed\u97f3\u52a9\u624b\u66f4\u5bb9\u6613\u83b7\u53d6\u548c\u5c55\u793a\u76f8\u5173\u4fe1\u606f\uff0c\u63d0\u5347\u641c\u7d22\u4f53\u9a8c\u3002<\/p>\n

 <\/p>\n

7. \u5e38\u89c1\u7684Schema\u7ed3\u6784\u5316\u6570\u636e\u95ee\u9898<\/p>\n

– \u6807\u8bb0\u4e0d\u6b63\u786e\uff1a \u6709\u65f6\u7531\u4e8e\u4ee3\u7801\u9519\u8bef\uff0cSchema\u6807\u8bb0\u53ef\u80fd\u65e0\u6cd5\u88ab\u6b63\u786e\u8bc6\u522b\uff0c\u5bfc\u81f4\u65e0\u6cd5\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u5c55\u793a\u5bcc\u6587\u672c\u6458\u8981\u3002\u4f7f\u7528\u6d4b\u8bd5\u5de5\u5177\u53ca\u65f6\u53d1\u73b0\u5e76\u4fee\u590d\u95ee\u9898\u81f3\u5173\u91cd\u8981\u3002<\/p>\n

– \u8fc7\u5ea6\u6807\u8bb0\uff1a \u4f7f\u7528Schema\u7ed3\u6784\u5316\u6570\u636e\u65f6\uff0c\u907f\u514d\u5bf9\u975e\u5fc5\u8981\u5185\u5bb9\u8fdb\u884c\u8fc7\u5ea6\u6807\u8bb0\u3002\u8fc7\u5ea6\u6807\u8bb0\u53ef\u80fd\u4f1a\u5bfc\u81f4\u6df7\u6dc6\u6216\u4e0d\u5fc5\u8981\u7684\u590d\u6742\u6027\u3002<\/p>\n

– \u5ffd\u89c6\u7528\u6237\u4f53\u9a8c\uff1a \u867d\u7136Schema\u53ef\u4ee5\u5e2e\u52a9\u63d0\u5347\u5c55\u793a\u6548\u679c\uff0c\u4f46\u6700\u91cd\u8981\u7684\u662f\u63d0\u4f9b\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\u548c\u826f\u597d\u7684\u7528\u6237\u4f53\u9a8c\u3002\u7ed3\u6784\u5316\u6570\u636e\u5e94\u4e0e\u4f18\u8d28\u5185\u5bb9\u7ed3\u5408\u4f7f\u7528\uff0c\u624d\u80fd\u5e26\u6765\u6700\u4f73\u7684SEO\u6548\u679c\u3002<\/p>\n

 <\/p>\n

\u603b\u7ed3<\/p>\n

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