\u5728\u5168\u7403\u5316\u8d8b\u52bf\u65e5\u76ca\u660e\u663e\u7684\u4eca\u5929\uff0c\u642d\u5efa\u591a\u8bed\u8a00\u72ec\u7acb\u7ad9\u5df2\u7ecf\u6210\u4e3a\u4f01\u4e1a\u8fdb\u519b\u56fd\u9645\u5e02\u573a\u7684\u5173\u952e\u7b56\u7565\u4e4b\u4e00\u3002WordPress\u4f5c\u4e3a\u5168\u7403\u6700\u6d41\u884c\u7684\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\uff0c\u63d0\u4f9b\u4e86\u4e30\u5bcc\u7684\u5de5\u5177\u548c\u63d2\u4ef6\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u8f7b\u677e\u521b\u5efa\u591a\u8bed\u8a00\u72ec\u7acb\u7ad9\uff0c\u5b9e\u73b0\u4e0e\u5168\u7403\u5ba2\u6237\u7684\u65e0\u7f1d\u6c9f\u901a\u3002\u672c\u6587\u5c06\u8be6\u7ec6\u4ecb\u7ecd\u5982\u4f55\u4f7f\u7528WordPress\u642d\u5efa\u591a\u8bed\u8a00\u72ec\u7acb\u7ad9\uff0c\u5e76\u63a2\u8ba8\u5982\u4f55\u901a\u8fc7\u591a\u8bed\u8a00\u652f\u6301\u6269\u5c55\u5168\u7403\u5e02\u573a\u3002<\/p>\n
<\/p>\n
1. \u4e3a\u4ec0\u4e48\u9009\u62e9WordPress\u642d\u5efa\u591a\u8bed\u8a00\u72ec\u7acb\u7ad9\uff1f<\/p>\n
WordPress\u4e0d\u4ec5\u6613\u4e8e\u4f7f\u7528\uff0c\u800c\u4e14\u62e5\u6709\u5e9e\u5927\u7684\u63d2\u4ef6\u5e93\u548c\u4e3b\u9898\u652f\u6301\uff0c\u53ef\u4ee5\u8f7b\u677e\u5730\u5c06\u4f60\u7684\u5355\u8bed\u8a00\u7f51\u7ad9\u6269\u5c55\u4e3a\u591a\u8bed\u8a00\u72ec\u7acb\u7ad9\u3002\u4ee5\u4e0b\u662f\u9009\u62e9WordPress\u642d\u5efa\u591a\u8bed\u8a00\u7f51\u7ad9\u7684\u4e00\u4e9b\u4f18\u52bf\uff1a<\/p>\n
– \u4e30\u5bcc\u7684\u591a\u8bed\u8a00\u63d2\u4ef6\u652f\u6301\uff1aWordPress\u63d0\u4f9b\u4e86\u591a\u79cd\u591a\u8bed\u8a00\u63d2\u4ef6\uff08\u5982WPML\u3001Polylang\u3001Weglot\uff09\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f60\u5feb\u901f\u6dfb\u52a0\u548c\u7ba1\u7406\u4e0d\u540c\u8bed\u8a00\u7684\u5185\u5bb9\u3002
\n– SEO\u53cb\u597d\uff1aWordPress\u5177\u6709\u5f3a\u5927\u7684SEO\u4f18\u5316\u529f\u80fd\uff0c\u80fd\u591f\u786e\u4fdd\u6bcf\u79cd\u8bed\u8a00\u7684\u9875\u9762\u5728\u5168\u7403\u8303\u56f4\u5185\u90fd\u80fd\u88ab\u641c\u7d22\u5f15\u64ce\u6709\u6548\u6293\u53d6\u548c\u7d22\u5f15\u3002
\n– \u9ad8\u5ea6\u53ef\u5b9a\u5236\u5316\uff1aWordPress\u8ba9\u4f60\u53ef\u4ee5\u6839\u636e\u4e0d\u540c\u5730\u533a\u548c\u6587\u5316\u7279\u70b9\uff0c\u81ea\u5b9a\u4e49\u8bbe\u8ba1\u548c\u5185\u5bb9\uff0c\u4ee5\u66f4\u597d\u5730\u6ee1\u8db3\u5168\u7403\u7528\u6237\u7684\u9700\u6c42\u3002
\n– \u5e7f\u6cdb\u7684\u793e\u533a\u652f\u6301\uff1aWordPress\u62e5\u6709\u5e9e\u5927\u7684\u5168\u7403\u7528\u6237\u548c\u5f00\u53d1\u8005\u793e\u533a\uff0c\u9047\u5230\u95ee\u9898\u65f6\u53ef\u4ee5\u968f\u65f6\u83b7\u5f97\u6280\u672f\u652f\u6301\u548c\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n
<\/p>\n
2. \u9009\u62e9\u9002\u5408\u7684\u591a\u8bed\u8a00\u63d2\u4ef6<\/p>\n
\u5728\u642d\u5efa\u591a\u8bed\u8a00\u72ec\u7acb\u7ad9\u65f6\uff0c\u9009\u62e9\u5408\u9002\u7684\u591a\u8bed\u8a00\u63d2\u4ef6\u81f3\u5173\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u51e0\u6b3e\u6700\u53d7\u6b22\u8fce\u7684WordPress\u591a\u8bed\u8a00\u63d2\u4ef6\uff1a<\/p>\n
– WPML\uff08WordPress Multilingual Plugin\uff09\uff1a
\n– WPML \u662f\u5e02\u573a\u4e0a\u6700\u53d7\u6b22\u8fce\u7684\u591a\u8bed\u8a00\u63d2\u4ef6\u4e4b\u4e00\uff0c\u652f\u6301\u8d85\u8fc740\u79cd\u8bed\u8a00\u3002
\n– \u63d0\u4f9b\u5168\u9762\u7684\u7ffb\u8bd1\u7ba1\u7406\u529f\u80fd\uff0c\u53ef\u4ee5\u7ffb\u8bd1\u9875\u9762\u3001\u6587\u7ae0\u3001\u5206\u7c7b\u3001\u83dc\u5355\u7b49\u5185\u5bb9\u3002
\n– \u652f\u6301SEO\u4f18\u5316\uff0c\u8ba9\u6bcf\u4e2a\u8bed\u8a00\u7248\u672c\u90fd\u6709\u72ec\u7acb\u7684URL\u7ed3\u6784\uff0c\u63d0\u5347\u5728\u5404\u4e2a\u56fd\u5bb6\u7684\u641c\u7d22\u5f15\u64ce\u6392\u540d\u3002<\/p>\n
– Polylang\uff1a
\n– Polylang \u662f\u4e00\u6b3e\u6613\u4e8e\u4f7f\u7528\u7684\u514d\u8d39\u591a\u8bed\u8a00\u63d2\u4ef6\uff0c\u9002\u5408\u5c0f\u578b\u7f51\u7ad9\u6216\u521d\u5b66\u8005\u3002
\n– \u53ef\u4ee5\u624b\u52a8\u6dfb\u52a0\u548c\u7ba1\u7406\u591a\u8bed\u8a00\u5185\u5bb9\uff0c\u652f\u6301RTL\uff08\u4ece\u53f3\u5230\u5de6\uff09\u8bed\u8a00\uff0c\u5982\u963f\u62c9\u4f2f\u8bed\u548c\u5e0c\u4f2f\u6765\u8bed\u3002
\n– \u517c\u5bb9\u591a\u79cdSEO\u63d2\u4ef6\uff0c\u5e2e\u52a9\u63d0\u9ad8\u4e0d\u540c\u8bed\u8a00\u9875\u9762\u7684\u641c\u7d22\u5f15\u64ce\u53ef\u89c1\u5ea6\u3002<\/p>\n
– Weglot\uff1a
\n– Weglot \u662f\u4e00\u6b3e\u57fa\u4e8e\u4e91\u7aef\u7684\u591a\u8bed\u8a00\u63d2\u4ef6\uff0c\u53ef\u4ee5\u5feb\u901f\u5c06\u7f51\u7ad9\u5185\u5bb9\u7ffb\u8bd1\u6210\u591a\u79cd\u8bed\u8a00\u3002
\n– \u81ea\u52a8\u68c0\u6d4b\u548c\u7ffb\u8bd1\u6240\u6709\u9875\u9762\u5185\u5bb9\uff0c\u7528\u6237\u53ef\u4ee5\u624b\u52a8\u7f16\u8f91\u7ffb\u8bd1\u7ed3\u679c\u4ee5\u786e\u4fdd\u51c6\u786e\u6027\u3002
\n– \u63d0\u4f9b\u4e13\u7528\u7684\u591a\u8bed\u8a00SEO\u529f\u80fd\uff0c\u4ee5\u4f18\u5316\u5728\u5168\u7403\u5e02\u573a\u7684\u641c\u7d22\u8868\u73b0\u3002<\/p>\n
\u9009\u62e9\u9002\u5408\u7684\u63d2\u4ef6\u65f6\uff0c\u53ef\u4ee5\u6839\u636e\u7f51\u7ad9\u89c4\u6a21\u3001\u9884\u7b97\u548c\u7ffb\u8bd1\u9700\u6c42\u6765\u51b3\u5b9a\u3002\u5bf9\u4e8e\u5927\u591a\u6570\u4f01\u4e1a\u6765\u8bf4\uff0cWPML \u548c Weglot \u662f\u6bd4\u8f83\u7406\u60f3\u7684\u9009\u62e9\uff0c\u56e0\u4e3a\u5b83\u4eec\u529f\u80fd\u4e30\u5bcc\u4e14\u6613\u4e8e\u7ba1\u7406\u3002<\/p>\n
<\/p>\n
3. \u642d\u5efa\u591a\u8bed\u8a00\u72ec\u7acb\u7ad9\u7684\u6b65\u9aa4<\/p>\n
\u4ee5\u4e0b\u662f\u4f7f\u7528WordPress\u642d\u5efa\u591a\u8bed\u8a00\u72ec\u7acb\u7ad9\u7684\u5177\u4f53\u6b65\u9aa4\uff1a<\/p>\n
1. \u5b89\u88c5\u548c\u6fc0\u6d3b\u591a\u8bed\u8a00\u63d2\u4ef6
\n– \u767b\u5f55\u5230\u4f60\u7684WordPress\u540e\u53f0\uff0c\u8f6c\u5230\u201c\u63d2\u4ef6\u201d>\u201c\u6dfb\u52a0\u65b0\u63d2\u4ef6\u201d\u3002
\n– \u641c\u7d22\u5e76\u5b89\u88c5\u4f60\u9009\u62e9\u7684\u591a\u8bed\u8a00\u63d2\u4ef6\uff08\u5982WPML\u6216Polylang\uff09\uff0c\u7136\u540e\u6fc0\u6d3b\u63d2\u4ef6\u3002<\/p>\n
2. \u914d\u7f6e\u8bed\u8a00\u8bbe\u7f6e
\n– \u5728\u63d2\u4ef6\u8bbe\u7f6e\u4e2d\uff0c\u9009\u62e9\u4f60\u5e0c\u671b\u6dfb\u52a0\u5230\u7f51\u7ad9\u7684\u8bed\u8a00\u5217\u8868\u3002
\n– \u8bbe\u7f6e\u4e3b\u8bed\u8a00\uff08\u9ed8\u8ba4\u8bed\u8a00\uff09\u548c\u5176\u4ed6\u76ee\u6807\u8bed\u8a00\uff0c\u5e76\u6839\u636e\u9700\u8981\u8c03\u6574\u8bed\u8a00\u5207\u6362\u7684\u663e\u793a\u65b9\u5f0f\uff08\u5982\u5728\u83dc\u5355\u6216\u4fa7\u8fb9\u680f\u4e2d\u663e\u793a\uff09\u3002<\/p>\n
3. \u7ffb\u8bd1\u7f51\u7ad9\u5185\u5bb9
\n– \u5f00\u59cb\u7ffb\u8bd1\u9875\u9762\u3001\u6587\u7ae0\u3001\u83dc\u5355\u3001\u5206\u7c7b\u7b49\u5185\u5bb9\u3002\u591a\u8bed\u8a00\u63d2\u4ef6\u901a\u5e38\u4f1a\u5728\u7f16\u8f91\u9875\u9762\u4e2d\u63d0\u4f9b\u8bed\u8a00\u5207\u6362\u9009\u9879\uff0c\u65b9\u4fbf\u4f60\u4e3a\u6bcf\u79cd\u8bed\u8a00\u5355\u72ec\u521b\u5efa\u5185\u5bb9\u3002
\n– \u4f7f\u7528\u63d2\u4ef6\u7684\u7ffb\u8bd1\u7ba1\u7406\u5de5\u5177\u786e\u4fdd\u7ffb\u8bd1\u5185\u5bb9\u51c6\u786e\u3001\u7b26\u5408\u672c\u5730\u6587\u5316\u4e60\u60ef\u3002<\/p>\n
4. \u4f18\u5316\u591a\u8bed\u8a00SEO
\n– \u786e\u4fdd\u6bcf\u4e2a\u8bed\u8a00\u7248\u672c\u7684\u9875\u9762\u90fd\u4f7f\u7528\u552f\u4e00\u7684URL\u7ed3\u6784\uff0c\u5982`\/en\/`\u3001`\/fr\/`\u7b49\u3002
\n– \u4f7f\u7528\u63d2\u4ef6\u529f\u80fd\u4e3a\u6bcf\u79cd\u8bed\u8a00\u7684\u9875\u9762\u8bbe\u7f6eMeta\u6807\u9898\u3001\u63cf\u8ff0\u548c\u5173\u952e\u8bcd\uff0c\u4ee5\u63d0\u9ad8\u5728\u5168\u7403\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u53ef\u89c1\u5ea6\u3002
\n– \u6dfb\u52a0hreflang\u6807\u7b7e\uff0c\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u8bc6\u522b\u6bcf\u79cd\u8bed\u8a00\u7248\u672c\u7684\u9875\u9762\uff0c\u9632\u6b62\u91cd\u590d\u5185\u5bb9\u95ee\u9898\u3002<\/p>\n
5. \u6d4b\u8bd5\u548c\u4f18\u5316\u7528\u6237\u4f53\u9a8c
\n– \u4f7f\u7528\u4e0d\u540c\u8bed\u8a00\u7684\u754c\u9762\u6d4b\u8bd5\u6574\u4e2a\u7f51\u7ad9\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u786e\u4fdd\u6bcf\u4e2a\u9875\u9762\u90fd\u80fd\u6b63\u786e\u663e\u793a\u3002
\n– \u68c0\u67e5\u7f51\u7ad9\u5728\u79fb\u52a8\u8bbe\u5907\u548c\u4e0d\u540c\u6d4f\u89c8\u5668\u4e0a\u7684\u517c\u5bb9\u6027\uff0c\u63d0\u5347\u5168\u7403\u7528\u6237\u8bbf\u95ee\u4f53\u9a8c\u3002<\/p>\n
<\/p>\n
4. \u591a\u8bed\u8a00SEO\u4f18\u5316\u7b56\u7565<\/p>\n
\u5728\u642d\u5efa\u591a\u8bed\u8a00\u72ec\u7acb\u7ad9\u7684\u8fc7\u7a0b\u4e2d\uff0cSEO\u4f18\u5316\u662f\u975e\u5e38\u91cd\u8981\u7684\u4e00\u6b65\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u591a\u8bed\u8a00SEO\u7684\u6700\u4f73\u5b9e\u8df5\uff1a<\/p>\n
– \u4f7f\u7528hreflang\u6807\u7b7e\uff1a\u5728\u7f51\u9875\u7684\u5934\u90e8\u6dfb\u52a0hreflang\u6807\u7b7e\uff0c\u6807\u8bc6\u6bcf\u79cd\u8bed\u8a00\u548c\u533a\u57df\u7684\u9875\u9762\u7248\u672c\uff0c\u5e2e\u52a9Google\u66f4\u597d\u5730\u7406\u89e3\u548c\u7d22\u5f15\u4f60\u7684\u5185\u5bb9\u3002
\n– \u4e3a\u6bcf\u79cd\u8bed\u8a00\u521b\u5efa\u72ec\u7acb\u7684Meta\u4fe1\u606f\uff1a\u786e\u4fdd\u6bcf\u4e2a\u8bed\u8a00\u9875\u9762\u90fd\u6709\u72ec\u7acb\u7684Meta\u6807\u9898\u3001\u63cf\u8ff0\u548c\u5173\u952e\u8bcd\uff0c\u8fd9\u6709\u52a9\u4e8e\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u5728\u4e0d\u540c\u56fd\u5bb6\u7684\u6392\u540d\u3002
\n– \u591a\u8bed\u8a00URL\u7ed3\u6784\uff1a\u4f7f\u7528\u6e05\u6670\u7684URL\u7ed3\u6784\uff0c\u5982`example.com\/en\/`\u3001`example.com\/fr\/`\u7b49\uff0c\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u548c\u7528\u6237\u8bc6\u522b\u9875\u9762\u7684\u8bed\u8a00\u7248\u672c\u3002
\n– \u672c\u5730\u5316\u5185\u5bb9\u548c\u5173\u952e\u8bcd\uff1a\u6839\u636e\u4e0d\u540c\u5e02\u573a\u7684\u6587\u5316\u548c\u8bed\u8a00\u7279\u70b9\uff0c\u521b\u5efa\u7b26\u5408\u672c\u5730\u7528\u6237\u4e60\u60ef\u7684\u5185\u5bb9\uff0c\u5e76\u4f7f\u7528\u5f53\u5730\u5e38\u7528\u7684\u5173\u952e\u8bcd\u8fdb\u884c\u4f18\u5316\u3002<\/p>\n
<\/p>\n
5. \u591a\u8bed\u8a00\u72ec\u7acb\u7ad9\u7684\u8fd0\u8425\u4e0e\u7ef4\u62a4<\/p>\n
\u642d\u5efa\u591a\u8bed\u8a00\u72ec\u7acb\u7ad9\u540e\uff0c\u6301\u7eed\u8fd0\u8425\u548c\u7ef4\u62a4\u662f\u6210\u529f\u7684\u5173\u952e\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u8fd0\u8425\u591a\u8bed\u8a00\u7f51\u7ad9\u7684\u5efa\u8bae\uff1a<\/p>\n
– \u5b9a\u671f\u66f4\u65b0\u5185\u5bb9\uff1a\u6839\u636e\u4e0d\u540c\u5e02\u573a\u7684\u9700\u6c42\uff0c\u5b9a\u671f\u66f4\u65b0\u6bcf\u79cd\u8bed\u8a00\u7684\u5185\u5bb9\uff0c\u4ee5\u4fdd\u6301\u7f51\u7ad9\u7684\u6d3b\u8dc3\u5ea6\u548c\u76f8\u5173\u6027\u3002
\n– \u76d1\u63a7\u591a\u8bed\u8a00SEO\u8868\u73b0\uff1a\u4f7f\u7528Google Analytics\u548cSearch Console\u76d1\u63a7\u6bcf\u79cd\u8bed\u8a00\u9875\u9762\u7684\u6d41\u91cf\u548c\u8868\u73b0\uff0c\u6839\u636e\u6570\u636e\u53cd\u9988\u8c03\u6574SEO\u7b56\u7565\u3002
\n– \u5feb\u901f\u54cd\u5e94\u7528\u6237\u9700\u6c42\uff1a\u9488\u5bf9\u4e0d\u540c\u8bed\u8a00\u7528\u6237\u7684\u53cd\u9988\uff0c\u53ca\u65f6\u4f18\u5316\u7f51\u7ad9\u7684\u529f\u80fd\u548c\u5185\u5bb9\uff0c\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n
<\/p>\n
\u603b\u7ed3<\/p>\n
WordPress\u63d0\u4f9b\u4e86\u5f3a\u5927\u7684\u5de5\u5177\u548c\u63d2\u4ef6\uff0c\u4f7f\u642d\u5efa\u591a\u8bed\u8a00\u72ec\u7acb\u7ad9\u53d8\u5f97\u7b80\u5355\u6613\u884c\u3002\u901a\u8fc7\u5408\u7406\u4f7f\u7528\u591a\u8bed\u8a00\u63d2\u4ef6\u3001\u4f18\u5316SEO\u548c\u6301\u7eed\u8fd0\u8425\u7ef4\u62a4\uff0c\u4f60\u53ef\u4ee5\u5927\u5e45\u63d0\u5347\u7f51\u7ad9\u5728\u5168\u7403\u5e02\u573a\u7684\u7ade\u4e89\u529b\uff0c\u5438\u5f15\u66f4\u591a\u7684\u56fd\u9645\u5ba2\u6237\u3002\u5982\u679c\u4f60\u5e0c\u671b\u8fdb\u4e00\u6b65\u6269\u5c55\u5168\u7403\u5e02\u573a\u5e76\u9700\u8981\u4e13\u4e1a\u7684\u591a\u8bed\u8a00\u7f51\u7ad9\u5efa\u8bbe\u670d\u52a1\uff0c\u8bf7\u968f\u65f6\u8054\u7cfb\u6211\u4eec\uff01<\/p>","protected":false},"excerpt":{"rendered":"
\u5728\u5168\u7403\u5316\u8d8b\u52bf\u65e5\u76ca\u660e\u663e\u7684\u4eca\u5929\uff0c\u642d\u5efa\u591a\u8bed\u8a00\u72ec\u7acb\u7ad9\u5df2\u7ecf\u6210\u4e3a [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[10,60],"class_list":["post-542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-build-ecommerce-website","tag-wordpress-website-development","tag-minority-language-website-setup"],"_links":{"self":[{"href":"https:\/\/www.wzjscloud.com\/en\/wp-json\/wp\/v2\/posts\/542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wzjscloud.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wzjscloud.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wzjscloud.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wzjscloud.com\/en\/wp-json\/wp\/v2\/comments?post=542"}],"version-history":[{"count":3,"href":"https:\/\/www.wzjscloud.com\/en\/wp-json\/wp\/v2\/posts\/542\/revisions"}],"predecessor-version":[{"id":547,"href":"https:\/\/www.wzjscloud.com\/en\/wp-json\/wp\/v2\/posts\/542\/revisions\/547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wzjscloud.com\/en\/wp-json\/wp\/v2\/media\/544"}],"wp:attachment":[{"href":"https:\/\/www.wzjscloud.com\/en\/wp-json\/wp\/v2\/media?parent=542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wzjscloud.com\/en\/wp-json\/wp\/v2\/categories?post=542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wzjscloud.com\/en\/wp-json\/wp\/v2\/tags?post=542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}